How a Hawaii blogger can help your website!

Bianca Wagner

Content Writer / SEO Specialist

Hands typing on laptop

Curious about blogging on your website?

If you are familiar with Hawai’i then you know that small businesses make up the network that upholds our island communities. As the market grows and changes these businesses must shift and adapt as well. It is clear the digital era is inevitably upon us. It is our goal at Jaxon Communications to help these small businesses stand their ground in this ever-growing digital environment.

As an experienced Hawaii blogger I can assure you that one of the most important tools your website can have is a blog.

However, the task of creating and navigating the world of blogging can seem daunting and unapproachable. Because of this, many businesses tend to opt-out. Though an understandable decision, in the long run, this doesn’t do anything to aid these businesses! This is why it’s important that you understand why introducing a blog to your website is worthy of your time and attention.

    As a professional content writer and blogger, the importance of blogging for small business websites grows more and more apparent to me every day. If you currently have a website then you already exist online alongside all of the other companies out there. The question is whether or not people have an easy time finding you. Every day the world’s consumer base operates more heavily on the internet. People are choosing where to bring their business based on search engine results. This is why our Kauai SEO (Search Engine Optimization) experts are highly recommending blogging on your website, it is an effective tool to get your business noticed in the digital world.

    Still not convinced?

    Here are some facts about the importance of blogging:

    • Small businesses with blogs generate 126% more leads than competitors. (Source)
    • 68.52% of readership believe a blog adds credibility to a website. (Source: KoMarketing)
    • 60% of customers feel positive and engaged with a business when reading custom content on a business’ blog (Source: ContentPlus)
    smiling blogger working on notepad
    blogger working on laptop

    It is important to note that blogging brings with it the opportunity to establish a brand voice. This is a great way to become recognizable to your customers. That being said, it is also vital to remain true to the messages and values of your small businesses. Hawai’i is a community grounded heavily in the collective good, our people mean everything to us and those values often carry over into the mission and morals of Hawaii’s businesses. These values can translate seamlessly into a business’s voice and content if you are intentional with what you are publishing. As a person raised by this community I firmly believe that Kauai writing is something special and specific. The businesses that make up this community deserve to be seen and heard in the digital sphere.

    A great blog can reach people with solid content. Your blog reflects the voice of your business while also generating more engagement, and this is precisely what your local business deserves!”

    As a local Kauai blogger and content writer, the idea of Hawai’i small businesses with blog content that simultaneously communicates the voice and heart of the business while also boosting their website reach is exciting. A great blog can reach people with solid content. Your blog reflects the voice of your business while also generating more engagement, and this is precisely what your local business deserves! Jaxon Communications understands this and this is why we offer blogging and content writing services to our clients.